This course explores the psychology, structure, and practical application of influence in marketing and business. It focuses on how influence works, why it matters, and how it can be used ethically to guide decisions, build trust, and create long term impact.

You will learn how people are wired to respond to influence, how credibility is built, and how persuasion techniques are applied in real business environments. The course also covers decision making processes and how to maintain influence over time.

By the end of this course, you will understand the foundations of influence marketing and how to apply influence principles responsibly to strengthen communication, leadership, and marketing outcomes.