This course shows local businesses how to use Instagram Guides as a powerful yet underused local marketing tool. Instead of chasing constant new posts, Instagram Guides help you organize content, highlight services, and build trust with local audiences.

You will learn why Instagram Guides matter, how to create them correctly, and how to use them to promote local services, content, and offers. The focus is on visibility, engagement, and positioning your business as a local authority.

By the end of this course, you will know how to use Instagram Guides to support local marketing efforts, increase engagement, and turn existing Instagram content into a long term promotional asset.