This course explores how social messaging apps are reshaping modern marketing and customer communication. Instead of focusing on one platform, it gives you a broad understanding of how messaging apps, chatbots, and conversational commerce work together to drive engagement and sales.

You will learn why messaging apps are so powerful, how platforms like Facebook Messenger, WhatsApp, and SMS are used in marketing, and how businesses apply conversational strategies to build relationships and generate revenue.

By the end of this course, you will understand how marketers use social messaging apps for sales, support, and internal operations, and how conversational marketing fits into a modern digital strategy.