This course provides a practical and modern guide to split testing for marketers, business owners, and website operators. It explains what split testing is, why it matters more than ever, and how to use it correctly without misinterpreting data or making costly mistakes.

You will learn how split testing works, when it produces reliable results, and when it does not. The course also covers statistical significance, SEO focused testing, technical implementation using redirects, and the tools and best practices required for meaningful experiments.

By the end of this course, you will understand how to design smarter tests, interpret results correctly, and apply split testing insights to improve conversions, search performance, and overall marketing effectiveness.